EVO3’s story begins on the island of Lesvos during World War II, where Ioannis Kamatsos, farmer and father of five, bore the winters and fought off starvation to produce olive oil, his most precious commodity. He would load his oil onto a small fishing boat in the middle of the night, crossing the Aegean Sea to the mainland, evading German and Italian soldiers, risking his life for his family, to trade his valuable olive oil for enough food and supplies to keep them alive during the harsh times of the war. The oil had saved himself and his family.
His son, George Camatsos, bore his own journey, immigrating to the United States by himself when he became of legal age, trading his father’s olive trees for knowledge in medicine. After 27 years in the United States, his return to his native island brought an intense desire to pick up where his father had left off. George put every ounce of his passion to reinvigorate his olive trees and to continue producing the valuable juice of the olive. Transforming the production to organic cultivation using sustainable methods, he also continued to use the traditional methods that he had learned from his father. This knowledge is now being passed on to his youngest son, Stratis.
Founder Stratis Camatsos based his idea to bottle a good quality, honest, and socially responsible olive oil from his family history. Stratis’s own journey has involved keeping the traditional family methods, focusing on quality, and taking the family olive oil to another level by establishing the brand evoᶾ olive farms, which is olive products with a heart. The motto “taste love, give life” encompasses all these ideals.
The aim is for everyone to share the passion and love for the olive tree, olives and olive oil. However, Stratis not only wants everyone to be a part of his story of buying one product and planting one tree, but also to be a part of our greater journey.
We have dedicated ourselves to make this endeavor into a successful social enterprise, and to adhere to a sustainable concept. Our mission is founded on the following three principles:
When you have passion in what you do, the result will be something of true beauty. That is why we take great pride in our organic olive oil. With our sustainable farming methods and our pesticide and chemical-free cultivation, we create a high-quality product with the highest standards. We strive to make sure you get exactly what you buy.
Our focus is deforestation. Our hope is to reverse the problem. However, our fight goes beyond just planting trees in areas of need. We aim to tackle the repercussions of climate change and global warming in our own way and to unite people to aid us. By planting trees, we also help people sustainably exit from poverty by creating work. We seek to re-forest, re-establish, and to re-connect.
Our business practice is based on honesty and transparency. This is reflected in our product as well as our establishment. We value our customers and our reputation, and we strive to gain your trust. With so much abuse occurring in the industry, we aim to change the perception of consumers for the better and to urge them to join our goals and ambitions.
We endeavour to keep intact the thread that binds us all by seeking to meet human needs and to help alleviate the conscious eradication of our environment by incorporating these in our day-to-day operations. This is our promise to you.